The dynamic of influencing consumers has shifted. Consumers are creating their own brand dialogue by blending your product messaging with their own experiences and opinions, other consumers’ input, and mainstream media content.
TNS Cymfony, a market influence analytics company, sifts and interprets the millions of voices at the intersection of consumer-generated and mainstream media. Our award winning platform, Orchestra, integrates innovative technology with expert analysis to identify the people, issues and trends impacting your business—at the speed of the market.
Cymfony pioneered a proprietary content analysis engine to extract meaning from high volumes and diverse sources of text, used by U.S. intelligence agencies for over 8 years. We are an innovator in the integration of traditional and social media offering access to the greatest breadth of content sources and analytical expertise available in the market.