The Super Bowl is advertising's biggest showcase of the year. No other event can generate the amount of traditional media coverage and social media discussions around brands than the "big game" each year. With extraordinarily high advertising costs and the pressure of the spotlight, advertisers strive to break through with creative ideas, innovative concepts and good old fashion controversy.
This blog will discuss the integrated marketing strategies these companies use to leverage this investment and we'll analyze reactions across both traditional and social media.
Join us for the ride and let the countdown begin to Super Bowl XLII on February 3, 2008 in Phoenix Arizona!
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