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Hyundai Joins the Super Bowl

Automotive News reported that Hyundai will be running 2 ads during the game. Hyundai marketing vice president .Joel Ewanick indicated in the article that they are planning activities to leverage their visibility before the game. "It is not just those two commercials, it is what we will do leading up to and after the Super Bowl. We are looking for big stages to tell our message. There is no bigger stage than the Super Bowl and the audience of 90 million people."

Doritos Announces a New Contest for 2008 Super Bowl Ad

Doritos announced the followup to last years super successful “Crash the Super Bowl” contest for the 2008 Super Bowl… and once again, a consumer contest is at the center of it all.

This time around, Doritos isn’t looking for an ad, they are looking for a good tune.   Unsigned bands can submit an original song “inspired by the musician's passion and creativity based on his or her own bold or intense experiences”. 

The song does not have to be about the brand.  In USA Today, Frito-Lay Marketing VP, Ann Mukherjee said "This gives consumers a stage to voice their creativity on the biggest stage possible. Consumers who are loyal to a brand know the best way to express what a brand is about."

Ten videos will be selected by the judges and posted on the new Doritos Second Life-like site www.snackstrongproductions.com in December for consumers to view and vote for their favorites. The  voting for the 10 semifinalists will start on 12/17/07 and end on 12/31/07.  The 3 with the most votes will then be selected as finalists. Voting on the final 3 will begin on 1/7/08 and continue to 1/27/08.  Frito-Lay’s agency will create a music video of all three finalists and the winning song will air during the game... and receive a record contract.

Prepare to be inundated with amateurs singing for fame at the beginning of the year. The next American Idol season starts again just a couple weeks before the game … which is of course on Fox.

Cars.com Drives to the Super Bowl

Cars.com announced they will be running 2 ads in the 2008 Super Bowl.  This is their first time advertising in the game.

Cars.com is using this ad to kickoff their biggest media campaign to date. They are planning to increase their ad spend by 50% in 2008.  In a press release posted on their site, Cars.com president Mitch Golub said "We are making a significant investment to move the Cars.com brand forward and draw even more new and used car shoppers to the site in 2008."