We are introducing a new series of reports that evaluate media coverage and consumer discussions about each Super Bowl advertiser. This includes weekly reports that summarize the most discussed advertisers, highlight key discussion topics, and compare all advertisers on Cymfony's proprietary indices for volume, favorability and polarity.
These reports will provide insight on the following questions:
- How are pre-game promotional strategies influencing coverage?
- How much coverage is each advertiser generating?
- Which ads are consumers discussing online? What are they saying?
- How is the event impacting consumer engagement with the brand?
Our CMO Jim Nail had this to say about the reports, "Our analysis of the 2007 Super Bowl conclusively shows that media coverage before the game drives consumer discussion after the game. As Super Bowl advertisers increase their pre-game promotion of their ads, they need new ways to measure the effectiveness of their strategy. We're launching this new product to provide more meaningful metrics to prove how their investment in the air time and pre-game promotions increases awareness, influences brand perceptions, and engages consumers."
Check out www.cymfony.com/superbowl.asp for details on this package and a sample of the weekly report.
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