If you liked the Tide to Go talking stain spot in the Super Bowl last night, you can actually create your own version of it right now on Tide’s www.mytalkingstain.com.
The site lets you upload a picture so you can give your stain a face. You can even call a toll-free number to record a custom voice for your stain. Then you can share it - email it to your friends, download it to your computer, or copy the code to embed the video in your site or blog. I can see people having a lot of fun with this. I think this is a brilliant way to leverage the concept of the ad, get people more involved (dare I say engaged) with the brand, and keep them talking about it after long the game.
Considering that my three year old actually got sick on me during the national anthem last night, I thought this would be appropriate...
 |
Comments