Welcome to this year's inaugural post of TNS Cymfony's Super Bowl Advertisers blog!
A WSJ article today says that many long-time advertisers are wondering if, in this tough economy, they should invest $3 million for :30 seconds on the game. The key is not the game: they key to ROI is the PR activity before the game.
Continue reading "Super Bowl Ads -- It's not about the game!" »
