SuperBowlAdvertisers.com

The Super Bowl as Cola War Battlefield

AdAge has reported that Pepsi has secured exclusive rights for its ads to appear in the first half of Super Bowl XLIII.  With this deal, Pepsi managed to block other marketers of non-alcoholic beverages from advertising during the first half of the game.  While Anheuser-Busch has employed this tactic over the years, this is the first time that Pepsi has struck such an agreement.  Coca-Cola is reportedly working on a similar deal giving it exclusive rights to the third quarter of the game.

Audi Cites Consumer Buzz in Announcing Super Bowl Ad

Audi has announced that they'll back with a new 60-second spot set to air in the first quarter of Super Bowl XLIII.  In their press release, Audi hyped the online buzz created by last year's Godfather-themed spot.  The company also reported a 200 percent increase in traffic to the Audi website resulting from last year's ad, and claimed that "Audi R8" was the most popular Google search term immediately following the airing of the ad.  It's encouraging to see Audi using online buzz to both measure consumer impact and to justify their return as a Super Bowl advertiser.

Current Super Bowl XLIII Advertisers

As of December 11, 2008 the following advertisers are confirmed for the 2009 Super Bowl:

• Anheuser-Busch
• Audi
• Bridgestone
• CareerBuilder
• Cars.com
• Coca-Cola Co.
• PepsiCo's Frito-Lay
• General Electric
• GoDaddy
• Hyundai
• Monster
• NFL
• Pedigree
• PepsiCo Beverages

The Second Round of NFL's Super Ad/Super Fan contest is Underway

The third edition of NFL's Super Ad is currently in its second round of votes, where fans can vote for their favorite inspirational story from their favorite NFL star.

In addition to this, NFL teamed up with Samsung HDTV for the Super Fan: That's How I See It campaign.  The same idea applies, but this time fans from around the country give their personal stories about memorable football moments.

Check out the videos for Super Ad and Super Fan.

See the official  press release.

Cymfony's Super Bowl Analysis is a Double Award Winner!

  Pardon me while I toot our horn and go blatantly hard sell for one post!

I'm pleased to announce that the Association for the Measurement and Evaluation of Communications recognized our Super Bowl Advertising Audience Impact Report with 2 awards!