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Audi Cites Consumer Buzz in Announcing Super Bowl Ad

Audi has announced that they'll back with a new 60-second spot set to air in the first quarter of Super Bowl XLIII.  In their press release, Audi hyped the online buzz created by last year's Godfather-themed spot.  The company also reported a 200 percent increase in traffic to the Audi website resulting from last year's ad, and claimed that "Audi R8" was the most popular Google search term immediately following the airing of the ad.  It's encouraging to see Audi using online buzz to both measure consumer impact and to justify their return as a Super Bowl advertiser.

The Second Round of NFL's Super Ad/Super Fan contest is Underway

The third edition of NFL's Super Ad is currently in its second round of votes, where fans can vote for their favorite inspirational story from their favorite NFL star.

In addition to this, NFL teamed up with Samsung HDTV for the Super Fan: That's How I See It campaign.  The same idea applies, but this time fans from around the country give their personal stories about memorable football moments.

Check out the videos for Super Ad and Super Fan.

See the official  press release.