Audi Cites Consumer Buzz in Announcing Super Bowl Ad

Audi has announced that they'll back with a new 60-second spot set to air in the first quarter of Super Bowl XLIII.  In their press release, Audi hyped the online buzz created by last year's Godfather-themed spot.  The company also reported a 200 percent increase in traffic to the Audi website resulting from last year's ad, and claimed that "Audi R8" was the most popular Google search term immediately following the airing of the ad.  It's encouraging to see Audi using online buzz to both measure consumer impact and to justify their return as a Super Bowl advertiser.