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February 04, 2008


Marketing Integrity

Interesting assessment of the ads. You missed the best ad of the day though.

The "No Skid Marks" Award -- Bridgestone

Historically, tire advertisers have bored the tears out of us with placid music and a sole focus on safety (and safety is important). Bridgestone however, finally makes us sit up in our seats and laugh while at the same time remembering their product and the safety it affords. Who hasn't had an encounter on a roadway with a squirrel? In their second ad, maybe some of us would have made a different choice with regards to Richard Simmons! Still, keep 'em rolling.

Peter Kim

Sometimes I wish I weren't so close to the industry - maybe I would have actually enjoyed some of the ads. It's like we're the men who knew too much.

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